5 Tips for Managing a Successful Franchise 

A Profitable Franchise Takes Effort! 

Running a franchise isn’t like starting your own business and hoping it doesn’t fail after a few months. Owning a franchise means you are buying into a system that is already proven.  

However, just because you buy a franchise, this doesn’t mean you’ll automatically be successful. You still have to put in the work and effort to make your location(s) successful. Remember, you must bring something to the table! 

Here are our top five tips to help you manage a successful franchise.  

1 | Focus on Customer Service 

Your customers keep money coming into your business; but you have to ensure customers keep coming in your door. One surefire way to do that is to focus on customer service and satisfaction at all touch points. This means that every employee needs to be properly trained to provide superior customer service. When your food is good and your customer service is amazing, you’ll not only attract new customers, but you’ll create loyal ones too!

2 | Hire the Right Team 

Training is great, but you have to start with the right people from day one. Take your time to ensure you are hiring the best people who will treat your customers right. You also want employees who will take pride in their work as well as be willing to take some initiative. You want people you can rely on, delegate work to, and who put their best foot forward 100% of the time. 

3 | Marketing and Advertising is Key 

You can’t sit back on your laurels and expect that people will enter your doors just because your franchise exists near them. You’ll still need to have a marketing and advertising strategy, especially if you own a franchise from a smaller name company, the franchise is under new management, or is a brand new location. Here are some ideas, both free and paid: 

  • Create a Facebook page and share behind-the-scenes posts to put a face to the name 
  • Get involved in your community through volunteer work or community service (this can help you build deeper connections to your community, which leads to brand loyalty!) 
  • Pay for digital advertising (Google and social media platforms) to be shown to locals 
  • Send out direct mailers to locals 
  • Pay for a billboard in your community 

4 | Manage Your Time Efficiently 

Maximize your efforts by managing your time efficiently. It can be easy to get caught up in the details of a single task, but spending too much time on one thing can affect other tasks on your list. Start by prioritizing your tasks in order of importance for each day’s work. You’ll also want to use written communication so requests don’t get lost in the commotion. Be sure to check out our article on How to Save Time in Your Franchise Management for even more time management tips.  

5 | Use QsrSoft Solutions! 

QsrSoft makes it easier to run great franchises and restaurants! Our innovative solutions are trusted by leading restaurant owners and brands and can help you: 

  • Digitize and streamline your checklists and processes. 
  • Engage with and motivate your teams, making the work environment fun. 
  • Measure KPI results and optimize your people processes. 
  • And much more!  

Learn more about our franchise solutions that can help boost your business today!